Вирусный Эффект и

Недавно заметила где-то в интернете дискуссию по поводу того, могут ли рекламные  принт-постеры выжить в условиях такого расцвета Digitality и новых форм  цифровой рекламы. Хочу сказать свое слово в защиту постеров. Мало того, что могут, еще и дадут фору многим попыткам вирусно зацифроваться и прославиться! Вот некоторые из таких постеров. Причем практически все - реклама журналов.  Иностранных,...

Studies of Viral Effect

  What video can become viral? Such a video, IMHO: 1) has unique content or features; 2) interests you personally (good positioning for target audience); 3) has appropriate name for search  (like "BEST EVER!!!"video crazy success); 4) resonates with your inner state (engages you emotionally) 5) has a lot of views (crowd effect); 6) is promoted effectively (i.e. mentioned by celebrity,...

Business Schools and Their Promotion in Social Media

Some ideas how to promote B-schools in social media. Thanks to my discussion with Ekaterina Inozemtseva at my Facebook Fan Page  I'm ready to share some my ideas on this question. How should a B-school promote itself via social media? What to start from and how to continue? First of all, in my opinion the B-school should define the Goals of such a promotion. What will B-school promote:...

СКОЛКОВО

 ВЫПУСКНОЙ СКОЛКОВО MBA ПРОГРАММЫ  Изучаю вирусный эффект. Вот видео, которое, я надеюсь, скоро станет вирусным. Выпускной МВА программы МШУ СКОЛКОВО, мой выпускной. Почему станет вирусным - уникальный контент! Не каждый день выпускники бизнес-школы получают поздравления из Космоса (от российских космонавто...

Viral effect, new video: SKOLKOVO MBA program graduation day

Studying viral marketing effect.I hope this video becomes viral soon. SKOLKOVO business school graduation day, my graduation day:)) Why viral? - Unique content. Not everyday B-School graduates get congratulations from Space (from Russian astronauts)! Enj...

My Blog - finally settled!!!

 Welcome at my Blog! Yeah, it looks quite unfinished, but I really would like to leave it like this. This will help me to remember how I was trying to fix it. During 5 days from dusk till dawn (up to 4 am) I was choosing customized templates, than importing the chosen one, then integrating widgets, changing and writing HTML... got mistake reports, went crazy, deleted all that stuff and started...

Hello World!

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