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Monday, January 24, 2011

Studies of Viral Effect

 

 

What video can become viral?


Such a video, IMHO:


1) has unique content or features;


2) interests you personally (good positioning for target audience);


3) has appropriate name for search  (like "BEST EVER!!!"video crazy success);


4) resonates with your inner state (engages you emotionally)


5) has a lot of views (crowd effect);


6) is promoted effectively (i.e. mentioned by celebrity, mass tweeted, etc.);

 

7) touches upon some provocative topics (sex, drugs and rock-n-roll... kidding! but sex is definitely one of the most serious magnets for viewers);

 

8) shows babies  (examples - Evian, E-Trade)


This video has both #1 and #4 features for me and I really love it!

 I plan to write an article on most interesting viral videos. 

And I'll let you know when this finally happens!

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